K-pop artists individual overall reputation analysis result for January 2024
1st place Black pink Jennie, 2nd Place Astro Cha Eun-Woo, 3rd Place Girl’s Generation Tae-Yeon
K-pop artists are now global network business. It is interesting that K-pop artists group and their individual reputations are seen different by big data.
Today, let’s find out which K-pop artists individuals top ranking from 1 to 30.
According to the analysis of K-pop artist individual reputation big data in January 2024, 1st place was Blackpink’s Jennie, 2nd place was Astro’s Cha Eun-woo, and 3rd place was Girls’ Generation Taeyeon.
In order to analyze K-pop artists individual reputation big data, extracted 69,871,562 big data of 1,720 K-pop artist individual brands from December 25, 2023 to January 25, 2024. The reputation index was analyzed by measuring the media index, communication index, and community index. Compared to 59,686,378 big data last December, it increased by 17.06%.
The K-pop artist individual reputation index is an indicator created through big data analysis to find that consumers’ online habits have a significant impact on brand consumption. Through analysis of an K-pop artist’s individual brand reputation, it is possible to measure positive and negative evaluations of the K-pop artist’s individual reputation, media interest, and consumer interest and traffic.
K-pop Artist Individual Index
| Rank | K-pop Artist Individual | Participant Index | Media Index | Communication Index | Community Index | Overall Total |
| 1 | BlackPink Jennie | 139,589 | 357,300 | 1,350,159 | 1,783,844 | 3,630,892 |
| 2 | Astro Cha Eunwoo | 735,750 | 810,495 | 672,481 | 625,974 | 2,844,700 |
| 3 | G.Generation Taeyeon | 332,983 | 333,901 | 1,004,844 | 1,116,283 | 2,788,011 |
| 4 | BlackPink Jisoo | 194,241 | 393,576 | 979,473 | 953,801 | 2,521,092 |
| 5 | WannaOne Park Jihoon | 226,502 | 561,034 | 643,000 | 652,383 | 2,082,919 |
| 6 | Newjeans Hanni | 265,742 | 282,604 | 651,516 | 599,522 | 1,799,383 |
| 7 | IVE Jang Wonyeong | 124,612 | 469,149 | 545,400 | 645,682 | 1,784,843 |
| 8 | BlackPink Rose | 129,925 | 196,669 | 680,884 | 749,443 | 1,756,922 |
| 9 | Highlight Lee Kikwang | 144,436 | 519,438 | 521,438 | 545,284 | 1,730,596 |
| 10 | BTS Jimin | 84,799 | 325,704 | 640,944 | 672,184 | 1,723,630 |
| 11 | BTS V | 96,530 | 323,718 | 656,711 | 615,331 | 1,692,291 |
| 12 | G.Generation Yoona | 47,568 | 306,519 | 681,364 | 608,446 | 1,643,897 |
| 13 | BTS Jungkuk | 92,541 | 318,684 | 512,958 | 688,329 | 1,612,511 |
| 14 | SuperJunior Kyuhyeon | 247,960 | 491,360 | 417,543 | 444,776 | 1,601,639 |
| 15 | WannaOne Kang Daniel | 135,883 | 320,917 | 486,382 | 636,644 | 1,579,825 |
| 16 | Newjeans Minji | 224,664 | 436,342 | 438,100 | 410,293 | 1,509,399 |
| 17 | Seventeen Jun | 143,466 | 216,554 | 193,250 | 948,861 | 1,502,131 |
| 18 | BlackPink Lisa | 74,011 | 154,346 | 513,898 | 724,148 | 1,466,403 |
| 19 | SuperJunior Heecheol | 153,959 | 351,482 | 369,732 | 470,988 | 1,346,161 |
| 20 | BTS Suga | 47,328 | 230,884 | 540,446 | 522,613 | 1,341,272 |
| 21 | BTS Jin | 102,460 | 215,405 | 564,003 | 457,171 | 1,339,038 |
| 22 | G.Generation Seohyeon | 43,622 | 267,015 | 495,439 | 501,401 | 1,307,513 |
| 23 | Red Velvet Wendy | 23,936 | 144,253 | 570,954 | 563,143 | 1,302,287 |
| 24 | Newjeans Haerin | 198,249 | 215,257 | 350,934 | 517,200 | 1,281,641 |
| 25 | Red Velvet Irene | 21,931 | 163,985 | 588,275 | 504,274 | 1,278,464 |
| 26 | SuperJunior Donghae | 75,602 | 178,285 | 445,244 | 577,175 | 1,276,306 |
| 27 | TheBoyz Hyeonjae | 54,718 | 94,718 | 280,318 | 800,809 | 1,230,563 |
| 28 | Red Velvet Seulki | 35,272 | 163,852 | 595,737 | 405,947 | 1,200,809 |
| 29 | Red Velvet Yeri | 25,506 | 105,972 | 568,406 | 498,228 | 1,198,111 |
| 30 | BTS RM | 54,740 | 200,191 | 505,416 | 415,459 | 1,175,806 |
The top 30 K-pop artist individual reputation rankings analysis in January 2024 was conducted in the following order are: Blackpink’s Jennie, Astro’s Cha Eun-woo, Girls’ Generation’s Taeyeon, Blackpink’s Jisoo, Wanna One’s Park Ji-hoon, New Jeans’ Hanni, IVE’s Jang Wonyeong, Blackpink’s Rosé, Highlight’s Lee Ki-kwang, BTS’ Jimin, BTS V, Girls’ Generation Yoona, BTS Jungkook, Super Junior Kyuhyun, Wanna One Kang Daniel, New Jeans Minzy, Seventeen Jun, Blackpink Lisa, Super Junior Heechul, BTS Suga, BTS Jin, Girls’ Generation Seohyun, Red Velvet Wendy, New Jeans’ Haerin, Red Velvet’s Irene, Super Junior’s Donghae, The Boyz’s Hyeonjae, Red Velvet’s Seulgi, Red Velvet’s Yeri, and BTS’s RM.
1. Blackpink’s Jennie
ranked first, Blackpink Jennie with a participation index of 139,589, a media index of 357,300, a communication index of 1,350,159, and a community index of 1,783,844, resulting in a individual reputation index of 3,630,892. Compared to last December’s reputation index of 4,031,041, it fell 9.93%.
2. Astro Cha Eun-Woo
The 2nd place, Astro’s Cha Eun-woo, was analyzed as k-pop artist individual reputation index of 2,844,700, with a participation index of 735,750, a media index of 810,495, a communication index of 672,481, and a community index of 625,974. Compared to last December’s brand reputation index of 2,966,706, it fell 4.11%.
3. Girl’s Generation Tae Yeon
In third place, Girls’ Generation’s Taeyeon was analyzed as having a k-pop artist reputation index of 2,788,011, with a participation index of 332,983, a media index of 333,901, a communication index of 1,004,844, and a community index of 1,116,283. Compared to last December’s brand reputation index of 3,597,268, it fell 22.50%.
4. Blackpink Jisoo
In 4th place, Blackpink Jisoo was analyzed with a K-pop artists reputation index of 2,521,092, with a participation index of 194,241, a media index of 393,576, a communication index of 979,473, and a community index of 953,801. Compared to last December’s reputation index of 2,485,045, it rose 1.45%.
5. WannaOne Park Ji Hoon
In 5th place, Wanna One’s Park Ji-hoon was analyzed with a K-pop artist reputation index of 2,082,919, with a participation index of 226,502, a media index of 561,034, a communication index of 643,000, and a community index of 652,383. Compared to last December’s reputation index of 273,054, it rose 662.82%.
SUMMARY
Blackpink’s Jennie, which ranked first in K-pop artist individual reputation in January 2024, had ‘appearance, stand alone, unique’ highly ranked in link analysis, and ‘Oud Atelier, advertising model, Apartment 404’ ranked highly in keyword analysis. The analysis shows that the positive/negative ratio analysis, the big data positive rate was recorded at 91.20%
Also good to read: 2024 Feb First Week K-Pop Idol Trend Analysis – Radiobox
References:[브랜드평판] 아이돌 개인 브랜드 2024년 1월 빅데이터 분석결과…1위 블랙핑크 제니, 2위 아스트로 차은우, 3위 소녀시대 태연 (brikorea.com)
