Korea Movie Star Big Data Analysis: Overall reputation in February 2024
As a result of big data analysis of Korea movie star reputation in February 2024, Ma Dong-seok ranked 1st, Im Si-wan ranked 2nd, and Go Yun-jeong ranked 3rd.
Analyzed 185,722,492 big data of 100 Korean movie stars loved by Korean consumers using a big data reputation algorithm by classifying the relationships between consumers and brands. Compared to 135,161,407 movie star brand big data in January, it increased by 37.41%.
The reputation index is an indicator created by extracting Korean Movie stars big data, analyzing consumer behavior, classifying it into participation value, communication value, media value, community value, and social value, and weighting the positive/negative ratio. In the movie star reputation index, consumers’ brand consumption patterns were analyzed using the participation index, media index, communication index, and community index.
Top 30 Korea Movie Star Ranking Chart
| Rank | Movie Star | Participant Index | Media Index | Communication Index | Community Index | Overall Total |
| 1 | Ma Dong-seok | 849,576 | 1,100,720 | 1,781,672 | 1,889,079 | 5,621,048 |
| 2 | Im Si-wan | 738,864 | 981,558 | 1,586,461 | 1,576,970 | 4,883,853 |
| 3 | Go Yoon-jung | 1,161,307 | 756,030 | 826,264 | 1,068,935 | 3,812,536 |
| 4 | Na Moon-hee | 732,531 | 1,017,661 | 717,868 | 1,289,702 | 3,757,762 |
| 5 | Lee Hanee | 1,001,571 | 959,692 | 948,414 | 816,942 | 3,726,620 |
| 6 | Lee Byung-hun | 357,469 | 928,932 | 1,372,984 | 1,042,813 | 3,702,199 |
| 7 | Gong Myung | 463,491 | 622,717 | 1,143,419 | 1,410,705 | 3,640,332 |
| 8 | Lee Yi-kyung | 973,893 | 689,750 | 903,151 | 996,736 | 3,563,530 |
| 9 | Park Bo-young | 853,329 | 1,148,483 | 805,227 | 740,478 | 3,547,517 |
| 10 | Jo Jung-seok | 648,089 | 879,161 | 619,429 | 1,400,775 | 3,547,454 |
| 11 | Jung Woo-sung | 576,314 | 771,123 | 943,371 | 1,243,094 | 3,533,901 |
| 12 | Song Ha-yoon | 1,387,427 | 749,798 | 592,171 | 757,216 | 3,486,612 |
| 13 | Cho Jin-woong | 232,918 | 823,091 | 1,229,090 | 1,058,894 | 3,343,994 |
| 14 | Son Seok-ku | 519,550 | 673,017 | 479,467 | 1,604,483 | 3,276,517 |
| 15 | Yoo Hai-jin | 272,324 | 390,844 | 1,281,978 | 1,218,370 | 3,163,516 |
| 16 | Park Seo-joon | 485,070 | 661,915 | 462,180 | 1,511,914 | 3,161,079 |
| 17 | Yoon Yuh-jeong | 214,106 | 800,387 | 915,753 | 1,216,453 | 3,146,699 |
| 18 | Ra mi-ran | 406,023 | 851,663 | 981,949 | 905,462 | 3,145,097 |
| 19 | Kim Hye-soo | 268,571 | 393,673 | 879,205 | 1,482,900 | 3,024,349 |
| 20 | Kim Tae-ri | 440,035 | 578,594 | 412,054 | 1,265,529 | 2,696,212 |
| 21 | Kim Hye-jun | 857,786 | 481,027 | 759,630 | 474,713 | 2,573,156 |
| 22 | Hwang Jung-min | 323,693 | 448,465 | 930,544 | 866,587 | 2,569,289 |
| 23 | Kang Dong-won | 422,208 | 580,981 | 418,469 | 1,138,149 | 2,559,807 |
| 24 | Gong Yoo | 340,816 | 514,090 | 491,560 | 1,204,531 | 2,550,996 |
| 25 | Lee Jung-jae | 198,320 | 299,045 | 915,380 | 1,095,063 | 2,507,809 |
| 26 | Lee Young-ae | 415,406 | 543,700 | 684,318 | 838,131 | 2,481,554 |
| 27 | Song Joong-ki | 358,173 | 505,917 | 354,756 | 1,247,175 | 2,466,021 |
| 28 | ESom | 672,484 | 361,714 | 603,991 | 812,404 | 2,450,593 |
| 29 | Jang Dong-yoon | 584,993 | 780,301 | 547,236 | 507,262 | 2,419,792 |
| 30 | Son Ye-jin | 309,385 | 442,689 | 313,974 | 1,271,673 | 2,337,720 |
The top 30 Korean movie star reputation rankings in February 2024 are followed by order Ma Dong-seok, Im Si-wan, Go Yoon-jung, Na Moon-hee, Lee Hanee, Lee Byung-hun, Gong Myung, Lee Yi-kyung, Park Bo-young, Jo Jung-seok, Jung Woo-sung, Song Ha-yoon, Cho Jin-woong, Son Seok-ku, Yoo Hai-jin, Park Seo-joon, Yoon Yuh-jeong, and Ra mi-ran, Kim Hye-soo, Kim Tae-ri, Kim Hye-jun, Hwang Jung-min, Kang Dong-won, Gong Yoo, Lee Jung-jae, Lee Young-ae, Song Joong-ki, ESom, Jang Dong-yoon, and Son Ye-jin.
1. Ma Dong Seok
Ma Dong-seok’s ranked first on Korea Movie star reputation analysis, with a participation index of 849,576, a media index of 1,100,720, a communication index of 1,781,672, a community index of 1,889,079, and a brand reputation index of 5,621,048. Compared to last January’s reputation index of 2,427,808, it rose 131.53%.
2. Im Siwan
The 2nd place on Korea Movie star reputation analysis, Im Siwan Korea, was analyzed with a reputation index of 4,883,853, with a participation index of 738,864, a media index of 981,558, a communication index of 1,586,461, and a community index of 1,576,970. Compared to last January’s reputation index of 4,025,429, it rose 21.33%.
3. Go Yoon-Jung
In third place on Korea Movie star reputation analysis, Go Yoon-jeong, was analyzed as having a reputation index of 3,812,536, with a participation index of 1,161,307, a media index of 756,030, a communication index of 826,264, and a community index of 1,068,935. Compared to last January’s reputation index of 3,658,324, it rose 4.22%.
4. Na Moon-Hee
Na Moon-hee’s ranked 4th on Korea Movie star reputation analysis, with a participation index of 732,531, a media index of 1,017,661, a communication index of 717,868, and a community index of 1,289,702, resulting in a reputation index of 3,757,762.
5. Lee Hanee
Honey Lee ranked 5th on Korea Movie star reputation analysis, was analyzed as having a reputation index of 3,726,620, with a participation index of 1,001,571, a media index of 959,692, a communication index of 948,414, and a community index of 816,942. Compared to last January’s reputation index of 4,545,690, it fell 18.02%.
Summary
Korea movie actor reputation’s result of big data analysis in February 2024, Ma Dong-seok’s ranked on first. When analyzing the Korea movie star category, there was a 37.41% increase compared to 135,161,407 Korea movie star big data in January last year.
A detailed analysis shows that brand consumption rose 16.72%, brand issues rose 16.76%, brand communication rose 37.44%, and brand diffusion rose 66.23%. Ma Dong-seok, which ranked first in Korea movie actor reputation in February 2024, had words of ‘hit, reveal, participate’ highly analyzed in link with movies ‘Badland Hunters, Berlin Film Festival, The Round Up’ was analyzed highly in keyword analysis. In the positive/negative rate analysis, the positive rate was recorded at 89.53%.
Also good to read: K-pop Artists Analysis – Individual reputation ranking January 2024 – Radiobox
References: [브랜드평판] 영화배우 브랜드 2024년 2월 빅데이터 분석결과…1위 마동석, 2위 임시완, 3위 고윤정 (brikorea.com)
