Best Face Serum in India 2019

Best Face Serum in India 2019 | Top 10 Face Serums

Beautiful skin is the foundation of beauty. So keeping it fresh and flawless should be our primary motive to look beautiful.

If you’re still stuck with moisturisers and creams?

It’s a high time to move on to the new generation of skincare products – SERUMS.

Cleanser, toners, and moisturisers are used to make your skin healthy whereas serums are meant to freshen up your skin.

Serums are lightweight moisturisers that penetrate deep to deliver active ingredients into your skin. Face Serums often target the particular needs of the skin like anti ageing or skin brightening.

It is a great way to nourish, replenish and rejuvenate your skin.

There are so many face serums available in the market, and it is confusing when it comes to selecting the right one for your skin.

Based on our Market Research, we have prepared a list of Top 10 Best Face Serum in India. It includes detailed customer reviews, key features, what we like and what we didn’t like.

We highly recommend you to read our face serum buying guide located towards the bottom of this post.

You can read our guide on Best Facial Kit and Best Sunscreen Lotion.


Top 10 Face Serums in India – Comparison Chart

Face SerumQuantity 
Biotique Bio Dandelion40ml Buy at Amazon
Recast Vitamin C30ml Buy at Amazon
Neutrogena30ml Buy at Amazon
StBotanica20ml Buy at Amazon
Cenizas15ml Buy at Amazon
Lakme Absolute15ml Buy at Amazon
UrbanGabru30ml Buy at Amazon
MIXIFY® Unloc30ml Buy at Amazon
Olay Total Effects50ml Buy at Amazon
Blue Nectar Kumkumadi10ml Buy at Amazon

Which is the Best Face Serum in India for 2019?

1. Biotique Bio Dandelion Visibly Ageless Serum (40ml)

Biotique Bio Dandelion
From INR 230.00 INR 172.00
Save INR 58.00 ( 25% )
(as of 18/02/2019 10:15 IST - Details)


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Biotique Bio Dandelion Serum is an effective and preservative free blend of natural ingredients. This serum is a rare combination of dandelion, rich in vitamin E and minerals, blended with nutmeg oil.

Key Features

  • The Biotique Bio serum comes in a simple plastic bottle with a green cap.
  • It has a watery gel-like consistency.
  • It has non-sticky texture and minty herbal smell.
  • It is rich in vitamin E and minerals, which helps to restore skin texture and tone.
  • Dandelion is known for its rejuvenating and nourishing properties.
  • It can lighten dark spots and brighten skin tone.

What we like

  • It evens out complexion with regular use.
  • It is light to spread and gets easily absorbed into the skin.
  • It is free from harsh chemicals.
  • It doesn’t cause breakouts or allergies.
  • It works as an excellent night cream.
  • It is travel-friendly and pocket-friendly.
  • It is suitable for all skin types.

What we didn’t like

  • The serum has no sun protection factor in it.
  • The bottle mouth doesn’t have controlling mechanism.

2. Recast Vitamin C Facial Serum (30ml)

Recast Vitamin C
From INR 1,200.00 INR 499.00
Save INR 701.00 ( 58% )
(as of 18/02/2019 10:15 IST - Details)


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Recast uses the highest quality potent ingredients in their products. Recast serum is a lightweight formula that retains the radiance glow of your skin.

Key Features

  • Recast serum comes in the amber-coloured glass bottle with a pump dispenser.
  • It is infused with vitamin C, grape seed extract, aloe vera extract and hyaluronic acid.
  • It is gel-like liquid with a light amber coloured tint.
  • It gets absorbed quickly and leaves the skin matte & fresh.
  • It is perfect for oily to combination and acne prone skin types.
  • Recast serum helps retain youthful look and radiance of the skin.

What we like

  • It helps in reducing the acne, scar, fine lines and wrinkles.
  • It is non-greasy and non-sticky.
  • It reduces the pigmentation of old acne marks.
  • It is handy, hygienic and comes in a travel-friendly packaging.
  • It is free from Parabens, Sulphates and other harmful chemicals.

What we didn’t like

  • The fragrance of the serum is little harsh.

3. Neutrogena Fine Fairness Brightening Serum (30ml)

Neutrogena
From INR 748.00 INR 623.00
Save INR 125.00 ( 17% )
(as of 18/02/2019 10:15 IST - Details)


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Neutrogena offers a wide range of beauty and skincare products. Neutrogena Fine Brightening Serum absorbs easily into the skin and refines your skin texture.

It doubles the skin whitening power for even-toned lasting translucent fairness.

Key Features

  • It comes in a white bottle with easy to use pump dispenser.
  • It is water based product and suitable for oily skin type.
  • It is powered with Neutrogena healthy white complex.
  • It gives your skin a healthy and radiant glow.
  • It contains vitamin C and retinol which are good for acne prone skin.
  • It reduces the appearance of dark spots and marks.
  • Its fragrance is pleasant and smells like a waterlily.

What we like

  • It evens out skin tone.
  • It doesn’t clog pores.
  • It brightens and lightens skin tone.
  • It reduces dark spots and pigmentation.
  • It is light on the skin and gets quickly absorbed.
  • It is oil-free and non-comedogenic.

What we didn’t like

  • It is a bit pricey.
  • It isn’t suitable for dry skin.
  • It takes time to show effective results.

4. StBotanica Vitamin C 20% Vitamin E and Hyaluronic Acid Fairness Brightening Facial Serum (20ml)

StBotanica
From INR 1,799.00 INR 1,499.00
Save INR 300.00 ( 17% )
(as of 18/02/2019 10:15 IST - Details)


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StBotanica Vitamin C Serum is a powerful anti-ageing formulation. It is the only brand to focus on high quality ingredients and gives the radiant, glowing skin.

Key Features

  • It comes in a glass bottle with a pump dispenser.
  • The serum is dark orange in colour and pleasant smell.
  • It hydrates, brightens and soothes skin with its unique combination of vitamins and plant extracts.
  • Its highly concentrated plant-based hyaluronic acid deeply hydrates skin cells.
  • It helps to reduce the presence of wrinkles and fine lines.
  • It is suitable for all skin types including those with sensitive skin.

What we like

  • It makes skin plump and glows.
  • It prevents breakout and minimises the appearance of scars.
  • It rejuvenates and repairs skin tissues.
  • It is a vegan, paraben-free, and silicone-free formula.
  • It is compact and travel-friendly.

What we didn’t like

  • It is bit expensive.

5. Cenizas 20% Vitamin C Facial Serum With Hyaluronic Acid – Anti Wrinkle & Anti Ageing (15ml)

Cenizas
From INR 590.00 INR 275.00
Save INR 315.00 ( 53% )
(as of 18/02/2019 10:15 IST - Details)


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Cenizas Vitamin C serum is powered with hyaluronic acid & grapeseed for leading antioxidant protection. It is pre-emptive anti-ageing serum which can help to ward off fine lines and wrinkles.

Key Features

  • Cenizas vitamin C serum comes in dark brown bottle with a pump dispenser.
  • The serum is a blend of organic and natural ingredients.
  • It has watery-like consistency and citrus smell.
  • It provides sun protection and repair from environmental damage like pollution and sun.
  • It gives 96% sunburn cell reduction.
  • It reduces wrinkles and fades age spots.

What we like

  • It makes skin smooth and diminishes the dark spots.
  • It fights acne and refines pores.
  • It doesn’t make skin greasy and oily.
  • It helps to fight the formation of free radicals.
  • It is effective and shows the result in 2 weeks.

6. Lakme Absolute Argan Oil Radiance Overnight Oil-in-Serum (15ml)

Lakme Absolute
From INR 898.00
Save INR 1.00 ( % )
(as of 18/02/2019 10:15 IST - Details)


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Lakme new range of skincare products is infused with morocco argan oil, which is known to provide nourished and radiant looking skin.

Lakme Absolute Argan Oil Serum is the lightweight formula nourishes your skin overnight.

Key Features

  • It comes in a luxurious golden bottle with a dropper.
  • The serum comes with a thinner consistency and has a pale yellow colour.
  • It has a pleasant mild smell.
  • This lightweight concentrate combines the power of serum and oil.
  • It is suitable for dry to normal skin type.
  • It makes your skin soft and hydrated.

What we like

  • It doesn’t cause any breakouts.
  • It doesn’t make your skin greasy or oily.
  • It can give you an instant boost of glow and radiance.
  • It can be worn as a base for makeup.
  • It hides dry patches and makes skin hydrated.
  • The packaging is lightweight and travel-friendly.

What we didn’t like

  • It isn’t for day-time.
  • It isn’t effective on spots and other skin problems.

7. UrbanGabru Vitamin C Serum for Face with Hyaluronic Acid, Aloe Vera Extract and Grape Seed Extract (30ml)

UrbanGabru
From INR 700.00 INR 449.00
Save INR 251.00 ( 36% )
(as of 18/02/2019 10:15 IST - Details)


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UrbanGabru Vitamin C serum is an excellent pre-emptive anti aging serum.

It can help to ward off fine lines and wrinkles both before and after they begin.

Key Features

  • UrbanGabru Vitamin C serum comes in a sturdy black bottle with a screw cap.
  • It is lightweight and water-like consistency.
  • It is infused with aloe vera and grapeseed extract.
  • It is beneficial for anti-ageing, acne control and sunburn.
  • It is non-greasy and absorbs quickly.
  • Hyaluronic acid reduces the appearance of wrinkles and fine lines.

What we like

  • It makes skin youthful and glowing.
  • It fades age spots and dark spots.
  • It keeps skin supple and hydrated.
  • It spreads easily and doesn’t clog pores.
  • It refines the pores and tightens the skin.
  • It is affordable and travel-friendly.

What we didn’t like

  • It doesn’t contain SPF.
  • It isn’t suitable for oily skin is summers.
  • It doesn’t have dropper or dispenser pump.

8. MIXIFY® Unloc Skin Glow Face Serum with AHAs, Vitamin C and Natural Plant Extracts of Mulberry & Licorice (30ml)

MIXIFY® Unloc
From INR 499.00
(as of 18/02/2019 10:15 IST - Details)


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MIXIFY Unloc face serum transforms dull skin into radiant looking skin. This revolutionary serum is formulated with ingredients like Vitamin C, AHAs and natural plant extracts of liquorice and mulberry.

Key Features

  • Mixify unloc serum comes in a red colour bottle with a dropper.
  • It has watery-like consistency and mild fragrance.
  • AHAs helps in glowing skin by giving a gentle exfoliating effect.
  • It has anti-oxidant and soothing properties of active ingredients.
  • It helps the skin to get a best, natural & powerful dose of glow.
  • It is lightweight and easily absorbs into the skin.
  • It helps in reducing dark spots and pigmentation.

What we like

  • It minimises the appearance of pores.
  • It evens the skin tone.
  • It brightens skin beautifully.
  • It makes skin supple and smooth.
  • It is fit for both men and women.
  • It is budget-friendly and easy to carry.
  • It is non-comedogenic & oil free.
  • It is paraben and sulphate free.

What we didn’t like

  • It doesn’t contain SPF.
  • It isn’t suitable for sensitive skin.

9. Olay Total Effects 7-In-1 Anti-Aging Serum (50ml)

Olay Total Effects
From INR 849.00 INR 798.00
Save INR 51.00 ( 6% )
(as of 18/02/2019 10:15 IST - Details)


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Olay is an American skincare brand offers a wide range of products that make your skin look its best.

Olay Total Effects Serum fights early signs of ageing with 7-in-1 benefits for healthier & younger-looking skin.

Key Features

  • The serum comes in a white translucent bottle with pump dispenser.
  • It is enriched with Vitamin B3, Pro-Vitamin B5, Vitamin E.
  • Olay serum helps fight the 7 signs of ageing.
  • It reduces the appearance of wrinkles and fine lines.
  • It has SPF 20 which protects from UVA and UVB rays.
  • It has a smooth and light texture.
  • It is fast absorbing, non-greasy formula.
  • It is suitable for normal to combination skin.

What we like

  • It evens skin tone appearance.
  • It minimises the look of pores.
  • It visibly reduces age spots.
  • It restores skin’s firmness.
  • It is travel-friendly and easy to carry.

What we didn’t like

  • It doesn’t work for oily skin types.
  • It has a strong smell.
  • It is a bit difficult to spread.

10. Blue Nectar Kumkumadi Ayurvedic Radiance Glow Night Serum (10ml)

Blue Nectar Kumkumadi
From INR 995.00 INR 845.00
Save INR 150.00 ( 15% )
(as of 18/02/2019 10:15 IST - Details)


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Blue Nectar offers contemporary ayurvedic products that are high on herbal quotient. There are more than 150 different Ayurvedic herbs presents in them.

Blue Nectar Kumkumadi Ayurvedic Serum is rich in Saffron and Sandalwood that are believed to help in face brightening & glow.

Key Features

  • This night serum comes in cobalt blue glass bottle with a round metal cap and a dropper.
  • Its texture is very light and non-sticky.
  • It smells like saffron and has a watery consistency.
  • It contains 26 vital ingredients such as Kumkum, Chandan, Manjistha etc.
  • Herbs like Nagkesar help to fight dullness leading to radiant, glowing skin.
  • It supports the skin’s natural ability to fight age spots and uneven skin colour tone.
  • It is suitable for all skin types.

What we like

  • It is lightweight and can be used as a day time facial oil also.
  • It can be used as a primer beneath makeup.
  • It reduces breakouts.
  • It improves skin texture.
  • It is safe on acne prone skin.
  • It gives you soft and radiant skin.
  • It gets absorbed quickly.
  • It is 100% natural.

What we didn’t like

  • The glass bottle isn’t travel-friendly.

Best Face Serum Brands in India

  • Biotique
  • Blue Nectar
  • Cenizas
  • Lakme
  • MIXIFY
  • Neutrogena
  • Olay
  • Recast
  • StBotanica
  • UrbanGabru

How to Choose a Face Serum?

Each day there are infinite add-ons to skin care products that we all get confused about which one to choose or which to leave.

When it comes to choosing out a face serum, look for one that targets to your specific needs.

Check Whether the Serum Matches Your Skin Type

Dry Skin

Vitamin E serums are good for dry skin as it has anti-oxidant properties. Serums with glycolic acid ingredients also gently exfoliate dry skin making fresher skin appear.

Oily and Acne-Prone Skin

For oily and acne-prone skin, vitamin C serums are great as they increase collagen production which in turn improves the skin’s repair process. Serums rich in retinol is also good for acne-prone skin.

All Skin Types

Serums that fight issues like pigments, wrinkles, dullness and dark spots can be used for all skin types.

Types of Serum

There are different types of serums available in the market. They serve many different functions and offer various benefits.

Anti-ageing Serums

Anti-ageing serums can treat the most common signs of ageing.

These serums focus on promoting increased cell turnover and cell renewal.

It rejuvenates the skin and smooths out the overall texture and appearance.

Retinol is commonly used and essential constituent for powerful anti-ageing effects.

Skin Brightening Serums

Skin brightening serums work by smoothing your complexion, evening skin tone, and diminishing hyperpigmentation.

These serums may contain extracts such as grapefruit, green tea and liquorice root.

Hydrating Face Serums

Hydrating face serums penetrate deep into your pores to deliver an extra layer of hydration.

To increase moisture in your skin, look for ingredients such as argan oil, rose oil, hyaluronic, sea kelp and vitamin E.

Acne Preventing Serums

Want to get rid of acne and breakouts? Then try serums enriched with salicylic acid, zinc, glycolic acid and botanical extracts.

These serums tighten skin, absorb excess oil and minimise pores.

Ingredients to Look For

Face serums contain only what we need most, and that’s why it is a powerhouse in our beauty routine.

  • Vitamin C – It can stimulate collagen production and improve skin immunity. It reduces hyperpigmentation.
  • Hyaluronic Acid – It is great for giving skin a moisture boost.
  • Antioxidants – It protects the skin from stress and environmental damage.
  • DMAE – It helps to slow the appearance of ageing in the skin.
  • Anti-Inflammatory – Serum with anti-inflammatory properties prevents redness, breakouts and inflammation.

Benefits of Face Serum

  • Serums can contain up to 70% of active ingredients which results in an evening of skin tone.
  • Face serums don’t contain any fillers.
  • Serums absorb faster resulting in no breakouts.
  • It makes the skin non-greasy.
  • It reduces fine lines and dark spots.
  • A good serum will save your hundreds of bucks.

Frequently Asked Questions

When to Apply a Face Serum?

Face serums should be used twice daily. Face serum should be applied to the skin after cleansing and toning. Then go for a sunblock as your second step.

What Is the Difference Between Moisturiser and Serum?

A face serum is a water-based formula and concentrated skincare product. It works from deep within the layer of skin. Whereas moisturiser lock-in moisture from the outer most layer.

Why Are Serums Pricier Than Other Skincare Products?

Serums are more expensive than other skincare products. But, they are worth it since these products are concentrated and potent.

The active ingredients in serums are more expensive than the thickeners found in other skincare products.

Best Face Serums in India
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