Best Face Serums in India 2019 – Reviews & Buyer’s Guide

Best Face Serum in India 2019

Beautiful skin is the foundation of beauty. Keeping it fresh and flawless should be our primary motive to look beautiful.

Are you still using moisturisers and creams? It’s time to move on to Serums.

Cleanser, toners, and moisturisers are used to make your skin healthy. Face serums are meant to freshen up your skin.

They have a lightweight formula. They enter deep to deliver active ingredients into the skin. Face Serums works as an anti-ageing or skin brightening cream on your face. It is a great way to nourish, refresh and rejuvenate your skin.

Based on Market Research, we have prepared a buyer’s guide along with a list of the Best Face Serum in India 2019.

We highly recommend you to read our Face Serums buying guide located towards the bottom of this post.


Top 10 Face Serums in India 2019 for Men & Women

Face SerumQuantity
Biotique Bio Dandelion190ml
StBotanica Hyaluronic Acid20ml
Lakme Absolute15ml
UrbanGabru30ml
Blue Nectar Kumkumadi10ml
Olay Total Effects50ml
StBotanica Vitamin C20ml
Mountainor30ml
Cenizas15ml
Mixify® Unloc30ml

Which are the Top 10 Best Face Serums in India 2019?

1. Biotique Bio Dandelion Visibly Ageless Serum

Biotique Bio Dandelion Serum
From INR 690.00 INR 448.00
(as of 24/08/2019 08:56 IST - More Info)


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This Serum is a blend of natural elements. It contains Dandelion, Vitamin E and Minerals. It comes with a nutmeg oil that heals scars, acne, or sunspots.

It helps to remove wrinkles and dry lines from the face. This light feeling serum is perfect for all skin types. It gives flawless and younger-looking skin with regular use.

Key Features

  • It has a quantity of 190ml.
  • It comes in a simple plastic bottle with a green cap.
  • It has a non-sticky watery gel-like texture.
  • It has a minty herbal fragrance.
  • It is rich in Vitamin E and Minerals. It helps to restore skin texture and tone.
  • It can lighten dark spots and brighten uneven skin tone.
  • It is 100% natural and organic.
  • It is suitable for both men and women.

  • It improves skin texture with regular use.
  • It is light in texture. So, it is easy to spread on the skin.
  • It is free from harsh elements.
  • It doesn’t cause breakouts or allergies.
  • It works as a great night cream.
  • It takes less space in a bag so you can carry it with ease.

What we didn’t like

  • The serum does not come with SPF.

2. StBotanica Hyaluronic Acid Face Serum

StBotanica Face Serum
From INR 1,799.00 INR 1,499.00
(as of 24/08/2019 08:56 IST - More Info)


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It is one of the Best Whitening Serum for Face. With the regular use, it helps to reduce fine lines and wrinkles from the face. The serum hydrates the skin and improves the moisture content of the skin. Its natural elements keep the skin softer, younger and smoother.

It keeps fresher looking skin all day. It delivers a healthy and balanced glow to your skin.

Key Features

  • It comes in a beautiful floral glass bottle with a dropper.
  • It is ideal for every skin type.
  • It soothes the skin and improves the face tone and texture.
  • It is a natural product. It comes with green tea, jojoba seed, witch hazel and aloe vera leaf extract.
  • It gets absorbed fast and leaves the skin fresh.
  • It has no harsh elements.
  • It is safe to use on skin.

  • It is a pure organic product.
  • It restores and repair skin tissue.
  • It helps reduces puffiness and dark under eyes.
  • It gives protection from free radicals.
  • It brightens skin colour.
  • It makes skin plump.

3. Lakme Absolute Radiance Overnight Oil-in-Serum

Lakme Absolute Oil-in-Serum
From INR 899.00 INR 489.00
(as of 24/08/2019 08:56 IST - More Info)


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Lakme Absolute Argan Oil Serum comes with a morocco argan oil that makes your skin healthy and younger-looking. It is a lightweight formula that nourishes your skin overnight.

With the regular use, it makes your skin soft and smooth. It improves the face colour tone and reduces acne. It is an excellent serum that reduce dry patches from the skin surface.

Key Features

  • It comes in a golden bottle with a dropper.
  • It comes with a thinner consistency.
  • It has a pale yellow colour.
  • It has a pleasant mild fragrance.
  • Its lightweight concentrate combines the power of serum and oil.
  • It is suitable for dry to normal skin type.
  • It makes your skin soft and hydrated.

  • It doesn’t cause any breakouts.
  • It doesn’t make your skin greasy or oily.
  • It can give you an instant boost of glow and radiance.
  • It can be used as a base for makeup.
  • It hides dry patches.
  • It is easy to carry as it takes less space in your bag.

What we didn’t like

  • It does not work well on spots.
  • It is not useful for other skin problems.

4. UrbanGabru Vitamin C Serum

UrbanGabru Serum
From INR 700.00 INR 299.00
(as of 24/08/2019 08:56 IST - More Info)


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It helps to reduce dry patches and wrinkles from the face with regular use. It is a natural and safe skin care product.

The serum is rich in Vitamin C, which makes the skin soft and smooth. It makes the skin healthy by giving its real beauty results. It comes with a unique blend of natural and organic components. So, it is safe for all skins and skin problems.

Key Features

  • It helps to boost wound healing.
  • It reduces dark under-eye circles.
  • It hydrates the skin and increases the moisture content of the face.
  • It brightens the safe and keeps younger-looking skin.
  • It comes with aloe vera and grapeseed extract.
  • It is useful for acne control and sunburn.
  • It is non-greasy and gets absorbs fast on the skin.
  • It reduces redness from the face.

  • It makes skin youthful and glowing.
  • It keeps skin supple and hydrated.
  • It spreads quickly.
  • It refines the pores and tightens the skin.
  • Its price is affordable.
  • It is easy to carry in a bag.

What we didn’t like

  • It doesn’t come with SPF.
  • It isn’t right for oily skin is summers.
  • It doesn’t have a dropper or dispenser pump.

5. Blue Nectar Kumkumadi Ayurvedic Serum

Blue Nectar Kumkumadi Ayurvedic Serum
From INR 995.00 INR 845.00
(as of 24/08/2019 08:56 IST - More Info)


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It is a 100% pure ayurvedic face serum. It comes with Sandalwood, Saffron, and 26 other herbs. The ayurvedic herbs help in skin lightening. It adds glow to dull skin and removes dark circles.

The serum works as an anti-ageing serum. It fights against ageing and makes skin look younger. This skin lightening serum can work as a face oil for glowing skin.

Key Features

  • It comes in a cobalt blue glass bottle with a round metal cap and a dropper.
  • It reduces age spots and improves skin colour tone.
  • Its texture is light and non-sticky.
  • It helps to fight dullness leading to radiant, glowing skin.
  • It removes fine lines and wrinkles from the face.
  • It is useful to reduce acne, scars, pimples on the skin.
  • It is suitable for all kind of skins.

  • It reduces breakouts on the skin.
  • It gives you soft and smooth skin.
  • It absorbs fast on the surface of the skin.

What we didn’t like

  • It comes with glass packaging. So, it is not travel-friendly.

6. Olay Total Effects 7-In-1 Serum

Olay Total Effects Serum
From INR 849.00 INR 636.00
(as of 24/08/2019 08:56 IST - More Info)


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Olay Total Effects 7-In-1 Serum is one of the best products from the house of Olay. It fights early signs of ageing and makes the skin looks younger. It is a fast-absorbing and non-greasy serum.

Key Features

  • It comes in a white translucent bottle with a pump dispenser.
  • It has a quantity of 50ml.
  • It is rich in Vitamin B3, Pro-Vitamin B5, Vitamin E.
  • It moisturises and brightens the skin.
  • It reduces the appearance of wrinkles and fine lines.
  • It comes with SPF 20 that protects from UVA and UVB rays.
  • It has a smooth and light texture.
  • It is suitable for normal to combination skin.

  • It evens the tone of the skin.
  • It refines the look of pores.
  • It restores skin’s firmness.
  • Its fragrance is soothing.
  • It takes less space in the handbag. So, it is easy to carry.

7. StBotanica Vitamin C 20% Vitamin E Facial Serum

StBotanica
From INR 1,799.00 INR 1,499.00
(as of 24/08/2019 08:56 IST - More Info)


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StBotanica Fairness Brightening Face Serum is a powerful anti-ageing serum. It reduces the presence of wrinkles and fine lines. It is capable of protecting the skin from the harmful rays of the sun.

It is a blend of high quality natural components. They make the skin radiant, youthful and glowing.

It is a perfect solution for every skin type. It fades sun and age spots and improves skin tone colour.

Key Features

  • It comes in a glass bottle with a pump dispenser.
  • It has a quantity of 20 ml.
  • It has a pleasant fragrance.
  • It reduces the presence of pores and clear up acne.
  • It prevents breakouts.
  • It comes with a unique mix of vitamins and plant extracts.
  • It hydrates, brightens and soothes skin.
  • It is suitable for all skins, including those with sensitive skin.

  • It makes skin plump and glows.
  • It repairs and restores skin tissues.
  • It has a vegan, paraben-free, and silicone-free formula.
  • It takes less space in your bag. So, it is a travel-friendly.

What we didn’t like

  • It is a bit costly.

8. Mountainor Vitamin C Face Serum

Mountainor Vitamin C Face Serum
From INR 699.00 INR 449.00
(as of 24/08/2019 08:56 IST - More Info)


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Mountainer Vitamin C Face Serum comes with a powerful anti-ageing formula. It helps to reduce wrinkles and lines from the skin. It keeps the youthful look perfectly and naturally.

It is a blend of high quality natural and safe ingredients. It comes with Vitamin C, E & Hyaluronic Acid. With the use of this serum, a person can get smooth and glowing skin. It repairs skin damage caused by the harmful UV rays of the sun. It is perfect for both men and women.

Key Features

  • It is a water-based product.
  • It has a quantity of 30 ml.
  • It does not contain unnatural colours and fragrances.
  • It improves hydration and moisture content of the skin.
  • It reduces redness on the skin.
  • It comes with aloe vera, jojoba oil, organic green tea, etc.
  • It fights free radical damage and signs of ageing.
  • It fades sun spots, dark spots and acne scars.

  • It works well on scars and marks.
  • It is ideal for all skin types, including sensitive skin.
  • It is a fast-absorbing serum and gives better results.

What we didn’t like

  • It takes time to show the best results.

9. Cenizas 20% Vitamin C Face Serum

Cenizas Vitamin C Face Serum
From INR 699.00 INR 229.00
(as of 24/08/2019 08:56 IST - More Info)


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Cenizas Vitamin C Serum is one of the popular product for skincare. It comes with Vitamin C, Hyaluronic Acid & Aloe Vera.

Vitamin C helps to reduce fine lines, age spots and wrinkles. It can smooth, soften, brighten the skin for the long term.

It is an ideal solution for every type of skin. It helps to maintain a youthful look naturally. With the regular use, it gives beautiful vibrant results.

Key Features

  • It comes in a dark brown bottle with a pump dispenser.
  • It has a quantity of 15 ml.
  • It is a blend of organic and natural elements.
  • It has watery-like consistency and citrus fragrance.
  • It protects against UV rays of the sun.
  • It repairs the damaged skin caused by pollution and the sun.
  • It gives 96% sunburn cell reduction.

  • It fights acne and makes the skin glow.
  • It doesn’t make skin greasy and oily.
  • It helps to fight the formation of free radicals.
  • It is useful for both men and women.
  • It shows the result in 2 weeks.

10. Mixify Unloc Skin Glow Face Serum

Mixify Unloc Skin Glow Face Serum
From INR 499.00
(as of 24/08/2019 08:56 IST - More Info)


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This Serum changes dull skin into glowing skin. It makes the skin younger, brighter, smoother, softer. The soothing & brightening properties help to gain a powerful dose of glow.

The serum is rich in Vitamin C that protects the skin from pollution. It refreshes the skin from the root and reduces signs of ageing.

AHAs in the serum helps to remove dead cells & reduce the presence of pores. The properties of Mulberry & Licorice extract gives a bright and clear skin.

Key Features

  • It comes in a red colour bottle with a dropper.
  • It has watery-like consistency and mild fragrance.
  • It is suitable for both men and women.
  • It gives glowing skin by removing dead skin cells from the surface of the skin.
  • It has anti-oxidant and soothing properties of active ingredients.
  • It has a lightweight formula that absorbs fast into the skin.
  • It helps in reducing dark spots.
  • It is useful for all skin types.

  • It is low-priced.
  • It is easy to carry in a bag.
  • It is non-comedogenic & oil-free.
  • It is paraben and sulphate free.

What we didn’t like

  • It doesn’t come with SPF.

Best Face Serum Brands in India

  • Biotique
  • Blue Nectar
  • Cenizas
  • Lakme
  • Mixify
  • Mountainor
  • Olay
  • StBotanica
  • UrbanGabru

How to Choose a Face Serum?

Each day there are infinite add-ons to skin care products. We all get confused about which one to choose or which one to leave.

When it comes to choosing the face serum, look for that fulfil your specific needs.

Check Whether the Serum Matches Your Skin Type

Dry Skin

Face serums that comes with Vitamin E are suitable for dry skin.

Vitamin E reduces itchy skin and prevents dry skin. It helps to get a natural glow of the skin. Anti-oxidant properties in it help to hydrate and moisturise the skin.

Serums with glycolic acid elements make the skin fresher and younger.

Oily and Acne-Prone Skin

Vitamin C Serums are great for skins that are oily and acne-prone. The serums have a lightweight texture and give a non-greasy feel. They brighten the skin colour and makes the skin smoother.

Vitamin C helps to remove acne and reduces redness from the skin. They increase collagen production, which repairs the damaged skin.

Serums rich in retinol are perfect for acne-prone skin. They help to fight acne and reduce dark spots from the surface of the skin.

All Skin Types

They have a lightweight texture and give a non-sticky feel to the skin. They help to reduce wrinkles, dullness and acne.

Types of Serum

Anti-ageing Serums

Anti-Ageing Serums can treat the most common ageing signs. Serums help to reduce dry lines and wrinkles from the surface of the skin. They make the natural younger-looking skin.

It refreshes the skin and smooths out the overall texture of the skin. It focuses on removing dead skin and helps in new cell renewal.

Skin Brightening Serums

Skin Brightening Serum is useful for improving skin colour tone and texture. They help in reducing wrinkles and uneven skin.

Face Serum helps to stop the production of pigments. They brighten the skin and gives healthy and younger-looking skin.

Hydrating Face Serums

Hydrating Face Serum enter deep into the pores of the skin. They deliver an extra layer of hydration.

These serums improve the moisture content of the skin. They are useful for dry skin as they make skin softer and smoother.

Acne Preventing Serums

Acne Preventing Serums are useful to get rid of acne and breakouts. These serums are light in liquid and stay for all long time on the skin. They are perfect for treating acne-prone skin because they don’t clog pores.

These serums are useful to reduce the pore size. They reduce redness and irritation on the skin.

Ingredients to Look For

Choose the face serum that comes with natural and organic ingredients. They are 100 % pure and does not harm the skin.

  • Vitamin C – It helps to increase collagen production in the skin. It improves colour tone.
  • Hyaluronic Acid – It improves the moisture content of the skin. It reduces wrinkles and makes the skin supple.
  • Antioxidants – It helps to repair the skin damage itself. It limits the production of free radicals that damage the skin cells.
  • DMAE – It helps to reduce the presence of ageing in the skin.
  • Anti-Inflammatory – It prevents redness, breakouts and inflammation.

Frequently Asked Questions

1. What are the Benefits of Face Serum?

There are lots of benefits of using a Face Serum. Some of them are as follows :

  • They contain up to 70% of active ingredients.
  • They don’t contain any fillers or colours.
  • Serums absorb faster, resulting in no breakouts.
  • It makes the skin non-greasy.
  • A good serum will save you hundreds of bucks.

2. When to Apply a Face Serum?

You can use face serum in the morning and night. Use it after cleansing and toning.

Apply the sunscreen over the face serum in the morning. You can also apply the moisturiser over the face serum in the night.

You can mix it with your foundation.

3. What Is the Difference Between Moisturiser and Serum?

A face serum is a lightweight and water-based formula. The serum is a concentrated, skincare product.

The serum works from deep within the layer of skin. But, moisturiser lock-in moisture from the outer most layer.

4. Why Are Serums Pricier Than Other Skin Care Products?

Serums are more costly than other skin Care products. They come with natural elements and gives a beneficial effect on the skin. So, they are worth the price.

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